Create an immersive digital launch experience for Opel around the pre-release of the Opel Mokka-e, unveiled ahead of its official 2021 release. The objective was to translate the car’s 100% electric, modern, and urban identity into an interactive visual concept designed for social media.

In collaboration with Opel France, Pigment developed a custom AR filter inspired by the futuristic universe of the Mokka-e. The filter extended the campaign beyond traditional content, allowing users to interact with the brand through a stylized, futuristic experience that reinforced Opel’s innovation-driven positioning and generated engagement ahead of the vehicle’s launch.