Design a cohesive visual universe for Henri PFR’s single “Up in the Sky”, combining photography and graphic design to create a strong, instantly recognizable identity aligned with the track’s mood and narrative. The objective was not only to deliver a cover artwork, but to build a complete visual ecosystem capable of supporting the single’s release across all platforms.

The approach blended clean portrait photography with custom graphic design elements, including cloud-based visual effects, to reinforce the concept and emotional tone of the track. Alongside the official cover, additional visuals were produced to ensure visual continuity across promotional assets, social media, and press materials. Backstage content was also captured to document the creative process and enrich the storytelling around the release.

Delivered the official single cover with integrated graphic design elements aligned with the song’s identity

Produced a full set of complementary visuals to support the single’s communication across platforms

Created a coherent visual language connecting cover art, promo images, and backstage content

Strengthened the storytelling around the release through behind-the-scenes imagery

Supported a highly successful single launch with strong streaming and commercial performance