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Givenchy - Gentlemen Society Extreme

Client

Givenchy

Services

Influence
Creative direction

Year

2024

Approach

Support the launch of Givenchy Gentleman’s Society through a long term social and influence strategy, building premium visual content year after year. For over three years, Pigment has collaborated with Givenchy to create refined, social-first imagery designed to highlight each new fragrance release through influencers, talents, and digital storytelling aligned with the brand’s identity.

Key Results

  • Ongoing collaboration with Givenchy for more than three consecutive years
  • Creation of premium social content tailored to fragrance launches
  • Influencer and talent led campaigns aligned with Givenchy brand codes
  • Consistent visual storytelling across social platforms year after year
  • Strengthened visibility and positioning of the Gentleman’s Society fragrance range

Ford - Cinema AD

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