Support the launch of Givenchy Gentleman’s Society through a long-term social and influence strategy, building premium visual content year after year. For over three years, Pigment has collaborated with Givenchy to create refined, social-first imagery designed to highlight each new fragrance release through influencers, talents, and digital storytelling aligned with the brand’s identity.

Ongoing collaboration with Givenchy for more than three consecutive years

Creation of premium social content tailored to fragrance launches

Influencer and talent-led campaigns aligned with Givenchy brand codes

Consistent visual storytelling across social platforms year after year

Strengthened visibility and positioning of the Gentleman’s Society fragrance range