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Ford - Cinema AD

Client

Ford

Services

Creative direction
Corporate

Year

2020

Approach

For the release of Le Mans 66, we collaborated with Ford Belgium to create a campaign bridging the film’s cinematic universe and the brand’s heritage. The focus was on translating speed, performance, and racing legacy into impactful visuals aligned with both the movie’s identity and Ford’s positioning.

Key Results

  • Creation of campaign visuals inspired by the universe of Le Mans 66
  • Development of a strong visual link between automotive performance and cinematic storytelling
  • Delivery of content adapted for TV, cinema, and digital distribution
  • Reinforcement of Ford’s heritage and performance positioning through film association
  • Production of cohesive assets supporting the film release and brand activation

Kiko Milano Brussels

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